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Founded in 1994 by Joseph Corré and Serena Rees, the British label Agent Provocateur has sparked emotion from the outset – not only through lingerie, but through the message it conveys. A bold approach to female sexuality, wrapped in burlesque and glamour aesthetics, has become the brand’s signature – a celebration of the liberated woman. Its lingerie represents more than luxury: it is a manifesto of feminine strength and independence, expressed through sensuality. Agent Provocateur infuses each piece with emotional intensity and desire, ensuring every design carries a clear message of confidence and the freedom to express one’s identity.
Seductive campaigns featuring high-profile figures further amplify the brand’s image, underscoring power, independence and erotic energy. The exclusivity of each piece stems from the use of the finest materials – silk, tulle, lace and satin – as well as opulent embellishments such as Swarovski crystals, embroidery and appliqués. References to retro style, particularly from the 1940s and 1950s, intertwine with modern innovation, allowing designs to be found that not only provoke, but also redefine the meaning of lingerie luxury.
Agent Provocateur lingerie is a celebration of femininity expressed in its most daring form. Within the brand’s collections, you can discover both soft lace lingerie sets and structured designs such as push-up bras, bardot-style bras and alluring balconettes. Classic briefs, thongs and Brazilian cuts complete the offering, forming sets that captivate through detail and construction. Suspender belts also deserve attention – a sensual accent that complements the lace ensembles. The collections include nightwear as well, crafted in a bold and provocative style.
Agent Provocateur swimwear reflects the same aesthetic – striking, sensual and designed for women who exude confidence. The brand’s one-piece swimsuits feature plunging necklines, cut-outs and distinctive backlines that command attention as much as classic designs. Two-piece swimwear also appears across the collections, with bikini tops offered in various cuts, including classic triangle shapes, and bikini bottoms available in high-rise, low-rise and tie-side styles. The ability to select tops and bottoms separately ensures a precise fit while preserving the provocative sense of luxury that defines Agent Provocateur.