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Founded in 1994 in London’s Notting Hill – long regarded as a hub of artistic exploration and informal aesthetics – AllSaints takes its name from All Saints Road, a symbol of East London’s independent attitude. It was there that the idea of a “cool and unique fashion label” emerged: a brand merging raw minimalism with rock energy and effortless ease. Initially focused on menswear, by 1998 AllSaints had introduced its first women’s collection, created in collaboration with Kait Bolongaro, who gave it a sensual yet unconventional direction.
From the outset, AllSaints’ aesthetic has stood out for its unpretentious authenticity. Influences drawn from 1990s music and subcultures permeate each design – from oversized silhouettes to asymmetric cuts and draped constructions. Monochrome, muted tones and worn-in finishes lend garments a sense of rugged refinement, while leather remains at the heart of the brand and its most recognisable signature. Within AllSaints collections, you can discover a subtle balance between expression and minimalism – a style that captivates without excess.
The AllSaints women’s collection brings together contemporary form and urban ease, evident in every detail. At its core are women’s leather jackets – from cropped silhouettes with a rock attitude to longer, more understated versions. Alongside them can be found AllSaints sweatshirts and women’s T-shirts, clearly reflecting the brand’s DNA through muted colours contrasted with bold graphics and artistic prints. The collection also includes denim pieces: jeans, dresses, skirts and jackets that create a cohesive continuation of the line. Completing the selection are handbags defined by minimalist design, including spacious shoppers, and a footwear range featuring sneakers and styles attuned to the rhythm of seasonal trends.