BOGNER | Men

BOGNER – sporty elegance, luxury and Alpine heritage

Willy Bogner Sr., an acclaimed skier and Olympian, founded the eponymous brand whose identity from the very beginning revolved around winter sports and refinement. His vision of merging functionality with sophisticated style gave BOGNER collections a new dimension – where technical precision met luxurious aesthetics. In the following decades, particularly throughout the 1950s and 1960s, the creative drive of his son, Willy Bogner Jr., brought the brand international recognition and established it as a symbol of sporty chic in luxury athleisure. Today, BOGNER continues to evolve its Alpine style, designing collections that move seamlessly between city settings and athletic pursuits. Its distinctive athluxury aesthetic blends elegance with functionality and the outdoor spirit that has long inspired athletes. Subtle micro-signatures – the letter B, the B-zipper and circular patches – lend the designs discreet recognisability. In 1989, the BOGNER Fire + Ice line was launched, aimed at a younger audience who value craftsmanship, freedom and a lifestyle that reflects the brand’s philosophy.

Men’s BOGNER collection – clothing and footwear for urban styling

Men’s clothing from BOGNER embodies sporty style in a luxurious form – designed for men who value comfort, functionality and contemporary elegance. Within the collection, you can discover men’s BOGNER jackets crafted to meet seasonal needs – from lightweight city-inspired designs to insulating constructions created for the coldest days of the year. Complementing them are minimalist sweatshirts, soft fleeces and wool jumpers distinguished by refined cuts. The selection also includes fabric trousers in Slim, Regular and Tapered fits, as well as long-sleeve tops, polo shirts and T-shirts adorned with subtle branding or modern prints. The collection is completed by a seasonal footwear line, where BOGNER sneakers in low and high silhouettes, including insulated versions, stand alongside leather hiking boots and snow boots – combining sporty sophistication with the comfort characteristic of Alpine style.

BOGNER winter collection for men

The BOGNER winter collection for men embodies the essence of the brand’s DNA – a fusion of sporting functionality and luxurious style inspired by Alpine heritage. At Gomez, you can discover a wide selection of men’s BOGNER winter jackets that transition effortlessly from everyday wear to ski activities. Ski jackets crafted from multi-layered, waterproof fabrics provide thermal comfort and protection in demanding conditions while maintaining an elegant, refined appearance. The collection offers a variety of cuts and lengths. Complementing the line are ski trousers, fleece sweatshirts and technical long-sleeve tops that allow you to create a cohesive and functional look for the winter season. Among the footwear, men’s snow boots hold a special place – warm, comfortable and designed in a sport-inspired elegant aesthetic, made with the après-ski comfort in mind.