BOGNER | Women

Bogner – style and heritage of the brand

The history of the BOGNER brand dates back to the 1930s, when Willy Bogner Senior – an accomplished skier and a visionary of sports fashion – combined his passion for snow-covered slopes with the desire to create functional apparel distinguished by refined style. From its earliest days, the brand centred around the world of winter sports, offering designs that united technical innovation with elegance. In the 1950s and 1960s, the company gained prestigious, luxurious recognition, and thanks to the involvement of Willy Bogner Junior, it was embraced by the international style elite. Cinematic shots of Alpine landscapes and the dynamic world of sport established BOGNER as a symbol of Alpine sophistication and confidence in motion, visible both on the slopes and in the rhythm of the city.

Today, BOGNER stands for the essence of athluxury – a fusion of luxury and sporting energy. The brand’s collections are created for women who value functionality, precision in detail and a contemporary silhouette. Distinctive microsignatures – the B-zipper designed in 1955 by Maria Bogner and subtle patches featuring the letter B – remain integral to the brand’s visual code. For decades, BOGNER designs have accompanied athletes and women who embrace an active lifestyle, highlighting the harmony between sporty elegance and luxurious design. In 1989, the BOGNER Fire + Ice line was launched, inspired by Willy Bogner’s film Fire and Ice, aimed at a younger audience who appreciate craftsmanship, comfort and the modern rhythm of life.

Bogner women’s winter collection – clothing, footwear and accessories

The BOGNER women’s winter collection is a harmonious composition of sporting functionality, luxury and refined aesthetics. Among its highlights can be found women’s BOGNER jackets designed for the season’s demands, crafted from weather-resistant materials and finished with meticulous attention to detail. Soft cashmere and wool jumpers, sweatshirts with considered silhouettes and jersey trousers allow you to create sporty ensembles in an elegant form, emphasising comfort and contemporary style.

The footwear selection includes trekking boots, ankle boots and women’s BOGNER snow boots, with particular attention drawn to the La Plagne line – designed for both urban and mountain winter conditions, lightweight, warmly lined and set on a solid sole offering excellent grip. The second line, Chamonix, comprises après-ski models constructed from a combination of full-grain leather, suede and lambskin, featuring insulation and a rubber sole equipped with retractable spikes that enhance stability on slippery surfaces. The collection is complemented by accessories that complete the code of Alpine elegance – practical and sophisticated in design.