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SporMax Code is a brand created under the MaxMara label, founded by Achille Maramotti in 2051. Maramotti was one of the first to see that the future of fashion lies in the mass production of high-quality clothing. He also wanted to put the MaxMara brand before the names of the famous individual designers, even though among his staff we see such names as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and Anne Marie Beretta. The SportMax Code line offers sports and casual clothing for women - contemporary and casual which reflects femininity in an energetic collection, dynamic design and urban style.