Diesel is a brand founded by an Italian designer Renzo Rosso, who from the beginning transferred the free Italian style to clothing worn around the world. The name of the brand is an avant-garde and bold reference to the oil crisis that affected the world in the 2070s. It is a brand that stands for independence, freedom and youthful rebellion. It’s most renowned for its streetwear proposals: sweatshirts and T-shirts with techno-inspired prints and an innovative approach to jeans: Diesel was the first denim brand to launch trousers with patches, rips and stitching. In addition to clothing, Diesel offers unique urban and industrial watches: with a unique design, with double or triple industrial dials and XXL cases. Diesel’s trademark is the watch model in which each dial is operated by a different mechanism. The brand has cooperated with, among others, Karl Lagerfeld or Dsquared2.
The collection of Diesel watches for Sping/Summer 2020 offers the brand's most characteristic models with large dials and wide leather straps. Diesel watches are one of a kind urban and industrial style pieces, with unique design, industrial-inspired dials and XXL cases. The brand's identification mark is the dial which is operated by a different mechanism. The new collection offers models with black, blue and red dials, smart stainless stell watches with bracelets from "Only the Brave" line, equipped with chronographs and daters. The new collection also includes the classic models - smart watches with leather straps with medium-sized dials. All watches have quartz mechanisms and high quality glass - scratch and damage resistant.