GUESS

History and philosophy of the Guess brand

Guess was founded in 1981 in Los Angeles by four brothers: Maurice, Armand, Georges and Paul Marciano. Originally from France, they moved to the United States in pursuit of the “American Dream”. The brand’s name was inspired by a McDonald’s advertisement bearing the slogan “Guess what’s in our new Big Mac?”, a distinctly American detail that would become central to the identity of a brand whose style from the outset embraced the freedom and diversity of American culture.

Guess made its debut with an innovative approach to classic denim. The product that brought the brand into the spotlight was the Marylin Jeans – a pair of jeans designed to accentuate the feminine silhouette. While denim was already widely worn, Guess gave it a new direction: a fitted cut with three ankle zips and a distinctive washed finish that captured the glamour of Hollywood. The name, referencing Marilyn Monroe, reinforced the jeans’ allure and paid tribute to femininity itself.

Since its beginnings, Guess has gradually expanded its range to include collections of clothing, footwear, accessories and watches. The brand’s signature logo – a triangle filled with symbolic elements – recalls Guess’s early days. Its global success is also attributed to its striking advertising campaigns, inspired by the spirit of classic Hollywood and led by the youngest Marciano brother, Paul. Through collaborations with both renowned and emerging models, Guess has established itself as a symbol of style and quality, recognised across the world.

Guess – premium clothing and footwear

Guess products blend refined style with a contemporary approach to fashion, resulting in a distinctive selection of clothing and footwear. Once focused exclusively on womenswear, the brand now successfully offers collections for men, children and infants. Within the Guess portfolio, elegant dresses can be found alongside functional jackets, iconic jeans, skirts, sweatshirts, and both women’s and men’s Guess T-shirts, as well as stylish lingerie. The footwear range spans a variety of models – from lightweight slides and canvas shoes to sneakers and tall boots – designed to meet a spectrum of needs.

Guess collections are released for both spring/summer and autumn/winter, ensuring the offering remains relevant and aligned with evolving trends. These collections include pieces suited to hot summer days as well as cold winter evenings. The Guess style embodies freedom and sophistication, offering options that allow you to express your individual character across seasons and moments.

Guess accessories – stylish additions with character

Guess is not only a brand offering premium clothing, but also a distinctive selection of accessories that serve as the ideal complement to both everyday and evening looks. The accessories collection includes elegant Guess belts, practical wallets, hats, scarves and gloves – crafted with a focus on quality and strong visual identity. The women’s range impresses with its diversity of handbags, spanning casual day styles as well as more refined evening pieces. For men, the brand offers functional backpacks, stylish crossbody bags and pouches, including classic belt bags that combine ease of wear with enduring design.