Guess is a brand founded by brothers Georges, Armand, Paul, and Maurice Marciano, who were born in Algeria but brought up in the South of France. The establishment of the brand took place in the United States in 1981. In the ‘80s of the 20th century, Guess became one of the most popular brands offering denim clothing. The brand was one of the first ones to make designer denim pants. When the first pairs of pants got into the hands of women, the men’s line debuted in 1983. In the brand’s latest collection for the Spring/Summer 2023 season for Him, it proposes a wide selection of tank tops, T-shirts, sweatshirts, or pants, including sweatpants. The summer portfolio includes many models of shorts, including swimming shorts, and underwear: briefs, and boxer shorts. For the SS22 season for Him, the brand also offers various models of footwear, flip-flops, trainers, and accessories such as baseball caps, belts, watches, and laptop bags.