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Founded in 1981 in Los Angeles—a city long associated with modernity and a relaxed fashion sensibility—Guess was brought to life by four Marciano brothers who had relocated from the south of France. In the United States, they found the freedom to realise their creative vision. The brand’s name was inspired by a well-known McDonald's slogan: “Guess what’s in our new Big Mac?”, with the catchy word quickly becoming a symbol of innovation and the American lifestyle Guess sought to reflect in its designs.
The brand’s iconic triangular logo encapsulates its story—each element refers back to its roots. The question mark represents curiosity and the challenge of entering the fashion world, while the triangle symbolises the harmony and balance the Marciano brothers discovered by blending European sophistication with Californian ease. The Guess style fuses classic denim heritage with bold, contemporary design, drawing from the dynamic pace of life in Los Angeles. From its earliest collections, the brand has celebrated individuality and a liberated approach to self-expression through fashion.
Guess menswear is designed for those who value contemporary style, refined craftsmanship and variety. The collections are continuously updated, allowing you to discover pieces tailored to both spring/summer and autumn/winter seasons. For cooler days, you can find jackets and coats that merge practicality with fashion-forward design—ideal for daily wear as well as more demanding occasions. The selection also includes Guess sweatshirts—pullover or zipped, with or without hoods—alongside an extensive range of jumpers, casual shirts, long-sleeved tops, polo shirts and T-shirts.
Completing the Guess menswear offering are trousers in a variety of cuts and finishes, including premium denim jeans, chinos and relaxed-fit joggers. Footwear is equally considered, with canvas trainers, low- and high-top Guess men’s sneakers, as well as sturdy boots for colder weather. With such a comprehensive range, the brand enables the creation of cohesive, stylish outfits that suit both an energetic lifestyle and a more laid-back rhythm.
The Guess offering for men extends beyond clothing and footwear to include a curated range of accessories that elevate the modern wardrobe. Among the highlights are hats and scarves, ideal for colder days, as well as practical gloves and baseball caps that strike a balance between style and utility. The collection also features Guess belts for men—designed to enhance the overall tone of any look—and finely crafted wallets that reflect attention to detail.
You can discover an extensive selection of bags and backpacks, including compact pouches, crossbody styles and travel bags suited to both short getaways and longer journeys. Completing the accessories range are men’s watches, distinguished by their variety of designs. Gold Guess watches for men offer a refined yet contemporary accent. The accessories collection is crafted to underscore personal style while serving as a functional complement to the modern man’s image.