Guess is a brand founded by brothers Georges, Armand, Paul, and Maurice Marciano, who were born in Algeria but brought up in the South of France. The establishment of the brand took place in the United States in 1981. In the ‘80s of the 20th century, Guess became one of the most popular brands offering denim clothing. The Guess Jeans line offers the highest-quality fabrics, excellent design, and loyalty to the latest trends which lies in the brand’s DNA. In the brand’s latest collection for the Spring/Summer 2023 season for Him, the brand has prepared propositions of tank tops, T-shirts, polo shirts, shirts, sweaters, pants, jeans, shorts, including swimming shorts, and jackets. The brand also proposes underwear, towels, belts, watches, and wallets. The SS22 footwear offer includes flip-flops, trainers, sneakers, and others.