HUGO | Women

Hugo – style and identity of the brand

In 2022, Hugo Boss underwent a significant transformation that led to the creation of two distinct lines – HUGO and BOSS. The rebranding aimed to refresh the brand’s image and appeal to a younger, global audience. HUGO interprets fashion through an innovative lens, placing emphasis on boldness, creativity and a fresh approach to design. This new vision resonates with those seeking more relaxed yet refined styling.

HUGO is a considered blend of elegance and laid-back casualwear, defined by its avant-garde character and unexpected details. Confident cuts, contemporary silhouettes and striking accents shape a collection designed for women who value individuality and a distinctive sense of style. As part of the premium segment, the brand responds to the needs of modern women, offering fashion that balances comfort with a refined aesthetic, inviting you to express your personal character.

Women's clothing and footwear by HUGO

The women’s clothing collection from HUGO offers a confident fusion of contemporary style and versatility. You can discover coats and jackets designed to suit changing seasonal needs – from insulated winter options to lightweight bombers and denim styles. The range is completed by knitwear, including roll-necks, cardigans and o-neck jumpers, as well as HUGO sweatshirts for women, available in a variety of cuts and lengths. The brand also presents dresses, skirts, trousers, jeans, bodysuits, blouses, polo shirts and T-shirts, many featuring the HUGO logo or eye-catching prints. For those seeking more formal styling, the collection includes tailored blazers, trousers and evening dresses that reflect the brand’s distinctive character.

The offering of women’s shoes by HUGO is equally extensive and varied. It includes comfortable slides, sporty sneakers and durable winter models that bring together practicality with expressive design. With such a wide selection, the brand allows for a seamless blend of comfort and modern aesthetics.

Handbags and accessories by HUGO for women

HUGO handbags for women are thoughtfully crafted pieces that combine functionality with contemporary design. The collection includes spacious shoppers suited to daily demands, structured handbags for a refined look, and compact crossbody bags for effortless wear. For those seeking added versatility, coordinated sets with detachable pouches are also available. On more formal occasions, the brand offers stylish shoulder bags that elevate elegant ensembles while staying true to HUGO’s distinctive aesthetic.

The range is complemented by accessories that marry practicality with bold styling. You can find caps and scarves for cooler days, lightweight shawls for spring mornings, and on-trend baseball caps. The collection also features belts that sculpt the silhouette and watches that serve as both functional essentials and refined visual accents. HUGO accessories are finishing touches designed to express personal style while delivering comfort in everyday wear.