Joop! is a German, luxurious fashion house specializing in modern designs of clothing, accessories, and footwear. The company was established by a German fashion designer Wolfgang Joop in Hamburg in 1986. Joop has sold designer clothes under his own name since 1981 and to differentiate the brand from himself as an artist he added an exclamation mark which has become a recognizable logo of the brand. After some years, the symbol of a rosette has become another characteristic trademark of the brand, and it is mostly put on bags, backpacks, and the brand’s accessories such as wallets, make-up bags, or small purses for a phone and belts.