Joop! is a German, luxurious fashion house specializing in modern designs of clothing, accessories, and footwear. The company was established by a German fashion designer Wolfgang Joop in Hamburg in 1986. Joop has sold designer clothes under his own name since 1981 and to differentiate the brand from himself as an artist he added an exclamation mark which has become a recognizable logo of the brand. The Joop! Jeans line offers clothing, bags, and accessories in an everyday, comfortable style.