Lacoste

The history and heritage of Lacoste

Lacoste, a brand that encapsulates the essence of French elegance, owes its origins to the vision and passion of tennis player René Lacoste. In the 1920s, René designed his own shirt, revolutionising tennis attire. By adding a collar to a classic-cut shirt, he created an innovative design that gave rise to the polo shirt. Crafted from lightweight French cotton, the shirt offered comfort and practicality—marking a turning point compared to the traditional garments worn on the court. It gained prominence during the 1926 US Open, and the following year René, dubbed “The Alligator” by the American press for his tenacity on the court, adorned his clothing with a crocodile logo designed by a friend. This symbol became the brand’s signature and a defining element of its identity.

Lacoste was officially founded in 1933, when René joined forces with André Gillier to begin mass production of the groundbreaking polo shirt. Lacoste pieces quickly earned recognition for their fusion of sporting character with refined aesthetics. For decades, the brand has remained true to its mission—uniting classic athletic style with exceptional quality. Through ongoing commitment and the leadership of figures such as Bernard Lacoste, the brand has maintained its standing as a symbol of sophisticated taste and sporting elegance.

Lacoste products – Classic design meets modern expression

Lacoste products blend the brand’s classic design heritage with a contemporary approach to fashion, meeting the needs of women, men and children. The collections stand out through their sport-inspired apparel, including the iconic polo shirts, T-shirts and Lacoste sweatshirts for both men and women. Each piece is created with a focus on comfort, utility and the refined aesthetic that defines the brand’s identity.

Beyond clothing, Lacoste has built its reputation through a wide array of accessories and footwear. Lightweight trainers, sneakers, belts and bags—including handbags, crossbody styles and belt bags—seamlessly complement the clothing collections, highlighting the brand’s elegance and versatility. With their distinctive style, Lacoste products hold a lasting presence on the global fashion scene, bridging classic design with current trends.

The brand’s offering extends beyond fashion and accessories with the Lacoste HOME line. In this collection, you can discover bathrobes, towels in various sizes—including beach towels—bath mats and elegant cushion covers. These items, much like the apparel, combine function with visual harmony, bringing Lacoste’s signature style into the home. In this way, the brand delivers a complete lifestyle concept for those who value luxury in both their wardrobe and personal space.