MaxMara is an Italian fashion brand, founded in 1951 by Achille Maramotti, who'd begun designing several years earlier, in 1947. The "Mara" part comes from her name, while the prefix "Max" refers to Count Max - a local figure in Italy. Maramotti was one of the first to see that the future of fashion lies in the mass production of high quality clothes. She also wanted to promote the MaxMara brand and overtake individual designers, despite the fact that among those who worked with her were Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and Anne Marie Beretta. Today, the brand owns lines such as Sportmax, Sportmax Code, MaxMara Weekend, Marella, Pennyblack, iBlues, Max & Co. and MaxMara Accessori - a line of luxury accessories made of high quality materials.