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Guess is a brand founded by brothers Georges, Armand, Paul, and Maurice Marciano, who were born in Algeria but brought up in the South of France. The establishment of the brand took place in the United States in 1981. In the ‘80s of the 20th century, Guess became one of the most popular brands offering denim clothing. The Guess Jeans line offers the highest-quality fabrics, excellent design, and loyalty to the latest trends which lies in the brand’s DNA. In the brand’s latest collection for the Spring/Summer 2023 season for Her, it has prepared propositions of T-shirts, blouses, sweatshirts, pants, as well as skirts, dresses, and jackets. The SS22 season is dominated by simple forms and mono-color models, but also floral patterns and animal motifs in the form of a leopard print. Invariably, logomania is also present. The symbol of a characteristic triangle with a question mark inside, which constitutes the brand’s logo, appears on many designs, also with the “Icon” inscription in a metalized or a sequin version. In the new season, ladies can also choose from accessories, ex. baseball caps and face masks.