History, style and aesthetics of the Love Moschino brand

Love Moschino—originally launched as Moschino Jeans—is the diffusion line of the Moschino fashion house, offering a more relaxed and wearable interpretation of the brand’s core identity. Its origins reflect the vision of Franco Moschino, a designer who in the 1980s sought to infuse fashion with greater freedom and irony. Born in Abbiategrasso, Italy, he initially pursued fine arts, but his fascination with clothing ultimately took precedence. Rejecting conventional paths, Franco Moschino chose to create garments that not only reflected premium quality but also delivered bold, witty commentary on the fashion world.

The style of Love Moschino can be described as expressive premium casual. Designs retain the hallmark humour of Moschino, reimagined in simplified, everyday forms. The line embraces an eccentric aesthetic, where graphic details, playful messages and signature elements such as the word “LOVE” or the heart motif—often entwined with the letter M—are prominent. A clean, sans-serif logo underscores the modern edge of the collection. Within Love Moschino’s fashion offering, references to classic design sit alongside youthful energy and boldness—aimed at individuals seeking more than mere functionality.

Women’s clothing, footwear and accessories by Love Moschino

The women’s collection from Love Moschino is designed for those who value bold expression and refined detailing. Footwear holds a prominent place within the brand’s offering, with styles that respond to shifting seasonal needs—lighter silhouettes for warmer months and more substantial designs for colder days can be found. For spring and summer, you can discover elegant slides in various versions, including flat and platform soles, as well as sandals, espadrilles, loafers, court shoes, high heels and sneakers. In autumn and winter, the selection includes Chelsea boots, leather ankle boots, lace-up hikers, snow boots, knee-high boots and over-the-knee boots, This diversity in form is matched by a recognisable brand aesthetic—evident in graphic accents, embellishments and signature logos. Completing the range is a curated selection of clothing and accessories, all reflecting the distinctive spirit of Love Moschino design.

Love Moschino handbags

The handbag collection from Love Moschino offers a wide selection of styles, designed to meet both everyday needs and more refined occasions. Within the range, you can discover shoppers, hobo bags, crossbody styles, clutches, shoulder bags in various sizes, evening designs, as well as practical Love Moschino backpacks, belt bags and waist packs. These pieces differ not only in silhouette but also in materials, finishing details and aesthetic—from classic to more expressive and experimental interpretations. While black, beige and brown tones are most prominent, other colour variations are also available, allowing you to choose a model that reflects personal preferences. Love Moschino handbags are often adorned with graphic elements that echo the brand’s aesthetic—featuring the word “LOVE”, the heart motif and the letter M woven into various design details—reinforcing both the recognisability of the pieces and their strong ties to the Moschino fashion house.