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Founded in 1981 by Lene and Søren Sand, Danish fashion house SAND Copenhagen has remained committed to authenticity and considered design from the very beginning. Its story began with a small boutique in Randers, which quickly attracted a loyal following thanks to its distinctive take on contemporary premium fashion. The brand gained recognition for its seamless fusion of Nordic restraint with the elegance of Southern Europe. Today, its headquarters are based in Copenhagen, while its design studio operates in Como – a city long associated with fine Italian textiles. This distinctive combination of locations is reflected in the SAND Copenhagen aesthetic, where Scandinavian minimalism meets Italian tailoring.
Clean lines and refined silhouettes define the brand’s minimalist collections, yet behind the understated look lie carefully selected materials and meticulous craftsmanship. Decorative excess is deliberately avoided in favour of subtle details: gentle pleats, unexpected buttons and delicate topstitching. A palette of muted tones – beige, navy, grey and warm earth shades – lends each piece a sense of versatility and enduring balance. Bold logos give way to discreet branding – details that reflect a philosophy rooted in simplicity. For SAND Copenhagen, responsibility holds as much value as aesthetics, which is why sustainability is not a passing trend but an integral part of the brand’s identity.
From the very first encounter, the SAND Copenhagen menswear offering reveals a clearly defined aesthetic, evident both in the structure of the collection and the individual pieces within it. The garments express elegance through a modern lens, with a focus on functionality and refined finishing. The brand presents solutions suited to both formal settings and everyday wear, maintaining a consistent visual language throughout. You can discover jackets in both lightweight and insulated versions for cooler days. The collection also includes SAND Copenhagen blazers – plain or patterned, offered in lighter and darker colour palettes. Completing the selection are men’s shirts: crisp white long-sleeved styles, subtle patterned linen designs and short-sleeved options with a more relaxed character, alongside a variety of other silhouettes.
Trousers from SAND Copenhagen are also part of the offering – ranging from casual designs to tailored styles coordinated with blazers, allowing you to create cohesive suit ensembles. The collection is rounded off with classic T-shirts and plain polo shirts, designed to bring an elegant note to everyday dressing.