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The brand was founded in 2004 on the initiative of Giorgio Armani, a sports enthusiast who decided to bring his iconic sense of style into the world of sports. The result is a collection that blends the functionality of sportswear in the spirit of athleisure with effortless elegance and sophistication. EA7 clothing, footwear, and accessories are available in minimalist cuts and subdued colors, revolving around classic shades of black, white, gray, and navy.
A sporty spirit is deeply embedded in the brand’s DNA – its history dates back to the early 20th century, the world of tennis courts, and the first polo shirt designed by René Lacoste. Today, Lacoste’s women’s collection is a harmonious blend of athletic functionality and French elegance, marked by the iconic green crocodile. It features everyday wear in a wide range of colors, footwear, accessories, and a home line.
Founded in 1995 in Carpi by brothers Marco and Vannis Marchi, the line is dedicated to fans of the brand looking for feminine fashion with an active twist. Liu Jo Sport designs feature bold prints, sequin embellishments, and prominent branding, bringing a sporty glamour vibe to the collection. At the same time, the Italian designers prioritize comfort and functionality by using carefully selected fabrics that offer breathability and freedom of movement.
The new collection, inspired by tennis, marks Marc Cain’s first step in a series of seasonal sports-themed concepts. The capsule, reflecting the lifestyle of exclusive clubs, embraces the old money aesthetic: classic tennis dresses, polo shirts, and track pants made of breathable cotton and textured viscose yarn define the Marc Cain tennis collection.
The Activewear line by the american brand is designed for women who want to express their style during fitness classes, at the gym, and while enjoying active leisure time. Tops with contrasting logo straps, fitted shorts, and leggings highlight an athletic silhouette — while for everyday wear, comfortable sweatshirts and tracksuits from Guess are a perfect choice.