Superdry

Inspired by a trip to Tokyo in 2003, Julian Dunkerton and James Holder, created the Superdry brand that combines Japanese graphics and American vintage style with British tailoring. What we get is unique urban and sports clothing, characterized by a one-of-a-kind attention to detail. The brand is renowned by high quality fabrics, "worn-out" looks, extraordinary details, hand-drawn graphics and a variety of cuts. Thanks to such an original approach, the brand gained an exclusive, recognizable image as well as international fame.