Tiger of Sweden | Men

History, aesthetics and design philosophy of the Tiger of Sweden brand

Founded in 1903 in the coastal town of Uddevalla by Marcus Schwarzman and Hjalmar Nordström, Tiger of Sweden began its journey as Schwarzman & Nordström, offering ready-to-wear men’s suits. The introduction of the “Tiger” line of tailoring soon brought the brand recognition, ultimately leading to the name change that remains today. Throughout the decades, Tiger of Sweden has continued to evolve its fashion vision while maintaining a deep commitment to quality and elegance.

The brand’s aesthetic is grounded in clean silhouettes, a muted colour palette and refined detailing. Its designs are defined by precision cuts and premium fabrics, including wool, linen and organic cotton. Aligned with sustainable principles, Tiger of Sweden selects high-quality materials with a focus on durability and comfort. Subtle, restrained branding supports a cohesive and minimalist visual identity. The label speaks to those seeking a sophisticated wardrobe shaped by considered design rather than unnecessary embellishment.

Men’s fashion by Tiger of Sweden

The men’s collection from Tiger of Sweden offers a considered balance of elegance and everyday ease, shaped by a smart-casual sensibility. You can discover pieces designed with a focus on minimalist aesthetics and practical function – from lightweight seasonal jackets and men’s knitwear in varying weights to casual blazers and sharply tailored trousers. These are complemented by denim, classic shirts, Tiger of Sweden polo shirts – available in both traditional and long-sleeved versions – and smooth, slim and regular fit T-shirts. Minimalist sneakers can also be found, crafted to refine a modern yet understated silhouette.

Elegance remains a defining element of the Tiger of Sweden men’s collection, exemplified by tailoring that responds to today’s formalwear needs. The offer includes single- and double-breasted blazers in a balanced colour palette, which can be paired with coordinating trousers cut from the same fabric. When completed with a long-sleeved, plain shirt by Tiger of Sweden, the ensemble reflects the brand’s tailoring heritage while embracing a fresh, contemporary approach to refined menswear.