Vilebrequin | Men

Vilebrequin – Origins and brand style

In 1971 in Saint-Tropez, Fred Prysquel – a photographer and journalist immersed in the world of Formula 1 – brought to life a vision that would reshape men’s beachwear. Inspired by the spirit of the French Riviera and the laid-back attitude of surfers, he designed swim shorts that broke away from the restrictive styles of the time – looser, more comfortable, and defined by a bold silhouette. The name Vilebrequin, French for “crankshaft”, reflects Prysquel’s passion for motor racing, symbolising movement, energy and dynamism – values that have been central to the brand’s identity since its inception.

Over time, Vilebrequin has become synonymous with refined beach fashion, expanding its collections while staying true to its Mediterranean roots. Its designs draw on the carefree spirit of the 1970s and the Saint-Tropez lifestyle, distinguished by vivid colours, premium fabrics and signature nautical motifs. The turtle emblem and the arched Vilebrequin logo can be found across the range, offering an instantly recognisable detail. The brand appeals to men seeking clothing that merges elegance with ease in a holiday-inspired aesthetic.

Vilebrequin beachwear

Beachwear lies at the heart of Vilebrequin’s style – it is through this category that the brand first achieved international recognition. Within the Gomez selection, you can discover Vilebrequin swim shorts, flip-flops, slides, as well as printed short-sleeve shirts and T-shirts – all designed with summer comfort and Mediterranean aesthetics in mind. The MOORISE, MAHINA, MOOREA, MAILLOT DE BAIN and MOOPEA swim short lines vary in cut, length and detailing, allowing each piece to be tailored to individual preference. Every model blends functionality with striking design – from geometric compositions to marine-inspired patterns. Vivid colours, lightweight fabrics and meticulous craftsmanship define a cohesive vision of beachwear that celebrates freedom in the spirit of Saint-Tropez.

Further Vilebrequin offerings

While beachwear remains the cornerstone of Vilebrequin’s aesthetic, the brand has extended its offering to include pieces designed for everyday comfort – suited to warm summer days as well as the cooler seasons. Within the Gomez selection, you can discover long-sleeve linen shirts, denim and linen shorts, baseball caps and Vilebrequin T-shirts – all lightweight and relaxed, yet visually aligned with the rest of the collection. For autumn and winter, sweatshirts, jumpers, jeans and joggers can be found, created with comfort and a resort-inspired sensibility in mind. Infused with the après-ski spirit, these designs retain the lightness and colour palette of the summer lines, translating the essence of French nonchalance into a colder season.