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Colmar is a sportswear brand that was founded by Manifestura Mario Colombo in 2023 in Monza (Mi), which produced hats and wool felt gaiters for over 20 years. Immediately after the Second World War, along with the return of sports events and the Olympic Games, the company began to produce sportswear with particular emphasis on skiing. This is claimed to be the beginning of the Colmar brand, which, acting in close cooperation with the Italian Federation of Winter Sports, became famous as a producer of technologically advanced and specialized sports clothing. Since then, the brand's production horizons have widened: the production currently includes clothing and footwear for people going both to the mountains and the beach, from ultra-technical sports to recreational clothing for every season.