Versace Jeans Couture | Men

History and character of the Versace Jeans Couture brand

The Italian fashion house Versace, founded by Gianni Versace, has shaped the landscape of luxury fashion for decades. Following Gianni’s tragic death in 1997, his sister Donatella Versace assumed the role of creative director, continuing his vision and evolving the brand’s legacy. In 2018, after its acquisition by Michael Kors, Versace made the bold decision to merge two existing sub-labels – Versus and Versace Jeans – into a single line: Versace Jeans Couture. Versus was known for its bold, youthful designs, while Versace Jeans focused on a more casual, denim-centred aesthetic. This fusion brought forth a distinctive concept, balancing urban ease with the signature opulence of Versace. Today, it stands as the brand’s sole diffusion line, offering a refined complement to the main collection.

The style of Versace Jeans Couture is a striking fusion of streetwear-inspired design with sophisticated elements such as logomania, ornate motifs and monograms. The collections are defined by their relaxed, informal character, appealing to confident young individuals who value the unique interplay of comfort and artistic expression. The iconic Versace aesthetic, paired with a contemporary take on street fashion, ensures that Versace Jeans Couture remains not only instantly recognisable but also a source of inspiration for fashion enthusiasts around the globe.

Men’s clothing by Versace Jeans Couture

Versace Jeans Couture menswear is a bold synthesis of luxury and laid-back style. The collection available at Gomez features a diverse wardrobe selection, including jackets, jumpers, sweatshirts, shirts, as well as classic T-shirts and tank tops. Each piece reflects the brand’s distinctive blend of urban aesthetics and striking embellishments such as monograms and ornate detailing, drawing the eye and reinforcing the unmistakable character of Versace Jeans Couture. Whether you choose a Versace Jeans Couture jacket or a sweatshirt, you can expect premium craftsmanship and original design.

The range also includes trousers – from classic jeans to relaxed joggers – which combine comfort with statement design. The Versace Jeans Couture collection captures the essence of urban streetwear, tailored for men who value a modern yet luxurious appearance. These garments align seamlessly with the brand’s identity, offering everyday wear imbued with the unmistakable flair of Versace.

Footwear and accessories for men by Versace Jeans Couture

Men’s footwear by Versace Jeans Couture fuses contemporary design with the brand’s signature bold aesthetics. The available collection includes primarily slides and sneakers, featuring models such as Fondo, Hyber and Scarpa. Each pair stands out through distinctive elements – whether it’s the brand’s logo, its full name, or decorative motifs in the form of ornate patterns and monograms – lending the footwear a striking identity. The sneakers combine everyday comfort with a compelling visual presence.

The accessories collection from Versace Jeans Couture offers a broad selection of hats, scarves and baseball caps that align seamlessly with the streetwear spirit championed by the brand. For men seeking accessories that balance functionality with style, compact crossbody bags can be found, blending minimalist shapes with impactful detailing.