Iceberg | Men

Style and characteristic elements of the Iceberg brand

The story of the Iceberg brand began in 1974 in Italy, founded by Giuliana Marchini and Silvano Gerani. From the outset, the designers pursued a clear vision: to create exclusive sportswear infused with humour and originality—an aesthetic that would set them apart from traditional Italian fashion houses. Iceberg gradually gained recognition among young audiences and sports celebrities, first in Italy and later across Europe, becoming synonymous with creative expression and boldness in luxury fashion.

Iceberg consistently blends the comfort of sportswear with luxurious materials, enriched by striking pop culture influences. The brand is defined by bold graphics inspired by cartoons and comic strips, featuring characters such as Garfield, the Looney Tunes ensemble, Road Runner and many other iconic figures, which appear regularly throughout successive collections. Iceberg’s designs are further distinguished by daring colour combinations, dynamic prints and the expert fusion of classic Italian craftsmanship with a modern, witty approach to style. This interplay keeps the brand invigorated, encouraging the expression of individuality through fashion.

Men’s collection from Iceberg

The men’s collection from Iceberg includes clothing, footwear and accessories, all defined by the brand’s distinctive style—a confident fusion of sporty ease, luxury fashion and pop culture references. Among the clothing offerings, you can discover coats and jackets ranging from down-filled styles and leather cuts to bombers and lightweight transitional pieces. The collection also features sweatshirts, often adorned with the brand’s signature graphics, and knitwear that pairs effortlessly with the selection of denim and tailored trousers available.

Classic white and black shirts and polo shirts can be found for more refined looks, while Iceberg’s T-shirts stand out with original graphic motifs portraying iconic cartoon and comic book characters. The footwear range includes slides, trainers, leather sneakers and higher-profile designs suited to colder months. Completing the collection are accessories such as bags, backpacks and caps, all bearing the label’s renowned graphic style.