JOOP! | Men

History, style and signature elements of the JOOP! brand

JOOP! is a premium brand that has been cultivating its distinctive style since 1986, blending classic elegance with bold, modern design. Its founder, Wolfgang Joop, placed early emphasis on the finest materials, precise tailoring and striking cuts that reflect the spirit of contemporary menswear. A defining feature of the brand is its subtle yet recognisable branding – minimalist JOOP! insignia appear on garments and accessories, lending them a refined look. Deeply rooted in the brand’s heritage is the JOOP! cornflower – a rosette motif that recurs throughout the collections, whether as a monogram woven into fabrics or as a discreet detail in the design. Alongside its refined offering, the brand also presents the JOOP! Jeans line, where casual pieces crafted from denim materials can be found, perfectly suited to the more relaxed side of modern men’s style.

Men’s collection by JOOP! – casual clothing, footwear and accessories

The men’s collection by JOOP! offers a carefully curated selection that blends elegance with everyday comfort. You can discover a broad range of outerwear – JOOP! men’s jackets and coats distinguished by contemporary cuts and premium craftsmanship. The line is complemented by refined jumpers, sweatshirts, long-sleeved tops, as well as classic polo shirts and T-shirts that lend themselves to versatile styling. The brand also presents trousers, including denim styles, all aligned with the JOOP! aesthetic and balancing ease with polished detailing. The collection continues to evolve, responding to shifting trends while staying true to its distinctive design language.

Alongside clothing, the brand offers JOOP! men’s shoes, leather bags and thoughtfully selected accessories. Both refined and more relaxed footwear styles can be found, along with details such as belts, hats and scarves that enhance the overall look. A recurring element across the designs is the JOOP! cornflower – a signature all-over print motif that adorns fabrics used in jackets, sweatshirts, shirts, polos and accessories, serving as a recognisable and stylish accent.

JOOP! – refined menswear offering

The refined men’s collection by JOOP! captures the essence of sophisticated style, equally suited to professional settings and evening engagements. The brand presents sharply tailored JOOP! blazers and classic-cut fabric trousers that define the silhouette and project a polished appearance. You can discover JOOP! men’s shirts ranging from crisp white designs to more expressive shades that reflect a contemporary take on formalwear. Also available are coordinated blazers and trousers, which can be combined into an elegant suit, ideal for special occasions. The formal look can be elevated with well-considered accessories such as ties, bow ties, belts and leather derby shoes, all of which underscore the prestige and refinement of the JOOP! men’s wardrobe.