Since the moment it was established in 1989, the G-Star philosophy has revolved around the slogan: “Only the product”. Only the product was in the center of attention, serving as a determinant for working on further collections. The brand was the first to introduce luxurious, high-quality denim onto the streets. It achieved the goal by combining high-quality tailoring craft with raw, unprocessed fabrics, and architectural as well as 3D way of thinking about denim clothing design. The brand’s portfolio for the Spring/Summer 2022 season mostly includes a wide selection of clothing and jeans. In its assortment, the brand offers T-shirts, polo shirts, shirts, sweatshirts, shorts, and jeans – in various colors and designs. Propositions for Him for the SS22 season include jeans made of uniform material, but also containing chafing and many other variations.