Bags and backpacks Hugo

HUGO – character and style of the brand

In 2022, Hugo Boss underwent a significant transformation, resulting in the creation of two distinct lines – HUGO and BOSS. This rebranding aimed to refresh the brand’s image and appeal to a younger, global audience. HUGO emerged as a symbol of modern, avant-garde fashion, blending relaxed ease with refined elegance. The collections are defined by looser silhouettes, bold designs and a confident style that aligns with the demands of the dynamic, contemporary man. As a premium label, HUGO strikes a considered balance between everyday nonchalance and formal sophistication, offering clothing and accessories tailored to those who value both comfort and a strong fashion identity.

Men’s clothing by HUGO

Men’s clothing by HUGO offers a distinctive fusion of modern design and casual ease that captures the essence of the brand. Within the collection, you can discover lightweight jackets and transitional coats, as well as insulated outerwear suited to colder days. HUGO’s jumpers and sweatshirts – available with or without hoods – reflect a refined blend of comfort and style, much like the relaxed-fit shirts designed for less formal occasions. For those who favour laid-back solutions, there is a wide selection of trousers, including jeans, joggers, sweatpants and more tailored fabric styles. Classic long-sleeved tops, T-shirts and polo shirts, featuring either discreet branding or bolder graphic prints, serve as a confident addition to the modern wardrobe.

HUGO collections are updated regularly, with new arrivals introduced each season for spring/summer and autumn/winter. The brand’s signature logo often features across the designs, enhancing their designer appeal – from understated markings to larger, attention-grabbing details. This diversity allows you to choose garments that reflect your individual aesthetic while ensuring superior comfort and craftsmanship.

HUGO – formal fashion with a modern edge

Elegance has always been embedded in HUGO’s DNA, now reimagined with a fresh, contemporary touch. The brand’s suits – a cornerstone of its heritage – stand out through precise tailoring and remarkable wearing comfort, making them a strong choice for formal occasions. Complementing the range are refined HUGO men’s shirts, available in both classic and more progressive interpretations. The offering also includes an array of accessories such as cufflinks, pocket squares, ties, bow ties and leather belts that lend distinction to the complete look. In the leather footwear collection, you can discover classic Derbies and lace-ups, alongside sophisticated loafers, monk shoes and Chelsea boots – all well aligned with the formal aesthetic of the HUGO man.

HUGO for men – footwear and accessories

HUGO for men goes far beyond formal accents – the brand offers a wide selection of footwear and accessories that align seamlessly with a modern, easy-going lifestyle. In the footwear collection, you can discover slides and sandals for warmer days, plimsolls and canvas trainers for a relaxed, casual look, as well as sneakers, high-top styles and winter boots suited to colder months. HUGO also presents a broad range of bags and backpacks, including travel bags, sports holdalls, sleek backpacks, practical crossbody styles and belt bags. Among the accessories, standout pieces include HUGO belts, caps, scarves, gloves and jewellery such as necklaces and bracelets that bring definition to any outfit. The collection is rounded out with functional wash bags, wallets and cardholders that blend utility with contemporary design.