Love Moschino is a brand established in 1986 by the Moschino fashion house, formerly known as "Moschino Jeans". In 2008, the brand name was changed to the one we know today, and the 2008/2009 winter collection was shown under the new name. The luxurious Love Moschino brand is a fun, lively and smart line designed for women and men who like to break the standards of clothing and build their own personal style. The brand expresses the creative, intelligent and ironic personality of the Moschino brand and all the values that the word "LOVE" carries: empathy and emotion. The universal, positive, unambiguous and simple word that has given a new spirit to the already strong brand. The characteristic features of Love Moschino include pop-art prints, hearts and golden chains for her, and large inscriptions and bright colors for him. The ironic, surprising and sometimes dismissive style, typical of Jeremy Scott's genius, is an inseparable element of the brand’s every design.