Napapijri | Men

Style and inspirations of the Napapijri brand

Founded in 1987 in the Italian town of Aosta, nestled at the foot of the Alps, Napapijri marked a new chapter in the outdoor apparel segment. Inspired by travel and a passion for exploration, the brand has, from the outset, combined technical functionality with a flair for style characteristic of Italian design. Initially recognised for its robust travel bags, it evolved into a global premium brand, offering collections tailored to active individuals seeking garments that balance comfort with urban sophistication. The name Napapijri, derived from Finnish and meaning “Arctic Circle”, is a deliberate reference to the brand’s fascination with raw nature and the spirit of venturing into the world’s most remote corners.

The visual identity of the brand is anchored by the Norwegian flag—not merely decorative, but a tribute to polar explorers and a nod to the scenic landscapes and shifting weather conditions of Scandinavia. Napapijri employs innovative, technical fabrics to create garments suited to both city life and the natural world. Its designs often feature bold colour combinations and graphic elements, such as the distinctive logo with contrasting lines symbolising the North and South Poles. As a premium Italian brand, Napapijri also places emphasis on sustainable development, exemplified by the use of Thermo-Fibre™ technology—an advanced alternative to conventional insulating materials.

Men’s clothing by Napapijri

Men’s jackets by Napapijri represent one of the most recognisable pillars of the brand’s offering. Designed with both function and form in mind, the range includes winter jackets, lighter transitional pieces, windbreakers and gilets. Among them, the iconic Rainforest jacket holds a distinctive place—an anorak defined by its minimalist silhouette, large front pocket and drawstring hood. This signature model, available in a wide spectrum of colours and seasonal editions, merges technical fabrics with contemporary design sensibilities.

Equally central to the outdoor collection are men’s sweatshirts by Napapijri. Offered with or without hoods, in zip-through or pullover styles, they embody the brand’s relaxed aesthetic while maintaining practical performance. Some designs visibly echo the style of the jackets, reinforcing the collection’s outdoor narrative. Alongside these, polo shirts and button-down shirts can be found, bringing a refined edge to the ensemble while staying true to the brand’s exploration-inspired spirit.

The line is rounded off with men’s jumpers crafted from both heavier and lighter knits, as well as trousers, shorts and T-shirts. Across the range, you can discover prints drawing on brand iconography, geographic motifs and visual references to expedition. The brand delivers high-quality clothing suited to urban settings and daily pursuits alike, while remaining grounded in its original ethos.

Footwear and accessories collection for men by Napapijri

Napapijri’s footwear and accessories collection for men extends the brand’s outdoor aesthetic, offering a versatile selection of functional additions that reinforce its multidimensional character. The footwear range includes slides, flip-flops, sneakers, trekking shoes, rugged boots and snow boots—models suited to everyday wear as well as extended walks or demanding mountain trails. Each is designed for comfort, addressing the expectations of active individuals who value practical solutions. Complementing the collection are bags and backpacks, alongside men’s caps by Napapijri—ranging from baseball styles to lighter versions for spring and autumn, and insulated designs crafted for harsh winter conditions, often featuring the Norwegian flag or the brand’s name. Also part of the selection are scarves created with seasonal climates in mind.