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The new Hugo Spring 2024 campaign draws inspiration from American-style #roadmovie travel. The expressive flame pattern, red, and denim have become the leading motif and the brand's proposition for this season.
The menswear line includes a jacket with racing patches and embroidery, sweatshirts, T-shirts, and accessories. The campaign fits into the casual streetwear trend and is addressed to men who value timeless original clothing items.
-15% ON YOUR FIRST SHOPPING
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