Armani Jeans, as the name suggests, is a collection of denim clothes, created by Giorgio Armani in 1981. When it comes to the design, this line’s clothing do not reflect the simplicity typical of Giorgio Armani, and the colors used in the designs are more diverse than those found in his other brands, such as Armani Exchange, which is characterized by monochromatic colors. This variety was so successful that it led to the expansion of the brand's offer - by underwear, T-shirts and jackets. The Italian brand is also known for its long list of celebrity recommendations, as well as for famous advertising campaigns with Megan Fox, Rihanna and David Beckham. These well-known names helped to develop the brand, thanks to which Armani Jeans products became objects of desire for many.