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Guess was founded in 1981 in Los Angeles, when the four Marciano brothers set out to realise their American Dream. Relocating from France to the United States, they were inspired by the energy and creativity of the American way of life. The brand’s name was taken from a McDonald’s advertisement, which posed the question “Guess what’s in our new Big Mac?”—a phrase the brothers frequently saw and came to associate with the aspirations they hoped to fulfil. The iconic triangular Guess logo reflects a fusion of their origins, their inspirations and a new beginning in the United States.
From its inception, Guess has drawn influence from Hollywood style, infusing classic fashion with a contemporary edge. Its breakthrough moment came with the Marilyn Jeans—designed to enhance the feminine silhouette and echo the elegance and allure of Marilyn Monroe.. Distinguished by details such as three zips at the ankles and a washed, distressed finish, the design redefined denim. Guess transformed how jeans were perceived, turning them into a symbol of feminine style.
Guess women’s collections are a harmonious blend of Hollywood glamour and modern trends, captivating fashion enthusiasts across the globe. You can discover everything needed to build a refined and cohesive look—from elegant coats and faux furs to signature jackets, standout blazers, dresses and denim. Each piece reflects the brand’s attention to detail, which also defines skirts, sweatshirts, shirts and blouses. Across seasons, Guess offers a broad selection of clothing that transitions effortlessly between casual and more formal styling.
Women’s footwear from Guess completes the range, underscoring its versatility and wearability. Slides and sandals are ideal for the summer months, while espadrilles and ballet flats bring ease to warm spring days. Heels and loafers elevate more refined outfits, and sneakers lend a sport-inspired note to relaxed looks. In autumn and winter, the brand focuses on ankle boots, high boots and snow boots—combining comfort and flair for cooler weather. With regular seasonal updates for spring/summer and autumn/winter, the Guess offering responds to evolving conditions and styling needs.
Guess handbags capture the essence of feminine style with an elegant edge, seamlessly fitting into different moments of the day. The brand presents a wide array of designs—from practical shoppers and drawstring bags to refined satchels, hobo styles, shoulder bags and sleek evening clutches. Thoughtfully crafted with both aesthetics and functionality in mind, Guess handbags are defined by striking details that lend them distinctive character. The collection reflects a dialogue between contemporary fashion trends and Hollywood-inspired flair.
Accessories from Guess offer the ideal finishing touch, tailored to the rhythm of the seasons. In colder months, you can discover stylish hats, scarves and gloves that balance warmth with sophistication. For spring and summer, the brand introduces lightweight scarves and fashion-forward baseball caps. The collection also includes practical additions such as wallets, cosmetic cases and belts. Guess jewellery and watches serve as polished accents—available in a range of styles, they pair effortlessly with other pieces, bringing a sense of cohesion to the look.