The line created by designer Tommy Hilfiger was designed for a younger generation that prefers comfortable solutions and for whom a synonym of fashion and freedom are jeans and clothing made of denim. Tommy Jeans proposes designs for people who feel good in a casual urban style. Outfits are inspired by an American classic and youthful spirit and contain finishing and small elements made with high attention to detail. In the Spring/Summer collection, the street and grunge style of Tommy Jeans meets with the timeless style of the ‘90s. Among propositions for the Spring/Summer 2023, you can find the so-called basic models which constitute a classic and neutral foundation for an outfit. Those are classic T-shirts, shirts, longsleeves, sweaters, and sweatshirts in simple designs, decorated with the brand’s logo in various forms. The offer also includes many models of high-quality jeans in many forms and colors, as well as denim shirts and jackets. It also includes a wide selection of footwear, bags, and accessories. The current collection is dominated by woolen models which can be successfully put together into outfits forming minimalistic, capsule, and comfortable sets. The SS22 lookbook consists of pastel colors such as light pink, lime, orange, and blue, complemented by colors characteristic of the brand visible on a three-color logo: white, dark blue, and red. In 2023, the brand changed its name from “Hilfiger Denim” to “Tommy Jeans”.