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JOOP! – History and character of the brand

JOOP! has been shaping a modern take on premium elegance since 1986. Its founder, Wolfgang Joop, envisioned a concept that fuses classic forms with bold, contemporary design. JOOP! collections stand out for their high-quality materials, refined cuts and meticulous attention to detail, all of which contribute to their distinctive style. The cornflower emblem – the JOOP! rosette – serves as a signature motif, appearing either as a subtle decorative accent or as an all-over monogram print across the fabric. These signature graphics further emphasise the brand’s recognisable aesthetic. The offering also includes the JOOP! Jeans line, where denim fabrics and casual silhouettes form refined, contemporary pieces inspired by everyday style.

Women's clothing collection from JOOP!

The women's clothing collection from JOOP! blends casual elegance with more formal pieces. You can discover precisely tailored jackets and coats, JOOP! dresses that reflect a modern sensibility, refined blazers and suit jackets, as well as intricately detailed women's shirts and skirts. The selection also includes comfortable sweatshirts and blouses, along with JOOP! women's T-shirts and lightweight tops – styles that suit more relaxed combinations. Thanks to a diversity of cuts and meticulous finishing, each garment remains true to the brand’s recognisable style.

The JOOP! offering continues to evolve, responding to seasonal shifts and current trends. The brand’s signature cornflower appears in the women's collection as an all-over print, bringing a graphic texture to dresses, sweatshirts, shirts and T-shirts – a distinctive nod to the brand’s DNA.

JOOP! for women: lingerie, handbags, footwear and accessories

JOOP! for women extends beyond clothing to include refined accessories that complete the collection. You can discover lingerie that combines the brand’s elegant style with everyday comfort. The selection includes minimalist designs in a subdued colour palette – from nightdresses and pyjamas to precisely cut camisoles, briefs and bras.

JOOP! handbags stand out for their considered detailing and classic silhouettes. The signature cornflower monogram in an all-over print appears across many models, underscoring the brand’s recognisable identity. The collection is presented in a soft palette dominated by shades of brown and beige. Available shapes include shoppers, structured handbags, shoulder bags in various sizes, and crossbody styles – forming a cohesive and sophisticated accessories line.

JOOP! women’s footwear evolves with the seasons, offering both lighter and warmer styles tailored to current needs. The range is complemented by accessories such as hats and scarves that enhance the brand’s aesthetic and add the finishing touch to everyday looks.