Hugo from Hugo Boss fashion house is a brand for individualists who value modernity with a touch of extravagance, impeccable designs, and the highest quality materials. In Hugo’s brand’s collection, casual propositions with fashion flair intertwine with formal elegance and high-quality tailoring. Hugo offers a full selection of tailoring and casual elements with fashion flair. “Borderless”, the latest collection by Hugo for the Spring/Summer 2023 season, is inspired by urban youth culture. In its spring-summer collection, Hugo joined forces with a Japanese-Brazilian tattoo artist Jun Matsui, and a Japanese calligraphy artist Shin Rei. The couple created graphics and one of them constitutes a new motif with the iconic logo of the brand. The new symbol appears on patches, lampasses, and hoods, decorating products from almost all categories. Tracksuits, brave designs, and bright colors, decorated with the iconic logo of the brand in its new version, have become the heart of the collection, which also offers colorful suits, T-shirts, and shorts. The latest Hugo’s collection was complemented by a capsule collection made for the occasion of the Year of the Ox. The capsule collection was based on a classic color palette of red, black, and golden representing the noble ox s qualities: hard work, positivity, and honesty. The animal’s image in the form of designer graphics appears on many models of clothing and accessories.