Desigual

Thomas Meyer created Desigual in El Raval, a district of Barcelona, in 1984, when he designed his first model – a jacket which currently is considered iconic and is one of the first recycled products in the fashion industry. The timeless motto of the brand, “no es lo mimo” (“this is not the same”), was formed thanks to a filmmaker Isabel Coixet who incidentally added these words to a whispered “Desigual”. The first store appeared two years after the brand was established, in an Ibiza dock in 1986. In 2021 Desigual celebrates ten years of cooperation with a French fashion designer, the founder of a fashion house ran under his own name – Monsieur Christian Lacroix. For this occasion, Desigual created a special reedition of 10 most iconic dresses which Lacroix has designed for them since 2011. The floral imagination of Mr Christian Lacroix has been reflected in the designs with the motifs of lavender, sunflowers, and colorful birds, which are the metaphor of spontaneity, passion, and life. Besides models created in the cooperation with the designer, in the current Spring/Summer 2021 collection, the brand invariably offers colorful outfits for people who like original combinations of colors, fabrics, and textures, as well as those who have a creative approach to fashion. Characteristic patterns in the shape of flowers and leaves, as well as butterflies, grates, spots, or patches, cover T-shirts, blouses, sweaters, sweatshirts, dresses, jeans, as well as accessories such as face masks, belts, wallets, bags, and footwear. Walt Disney’s Mickey Mouse has become an additional element decorating the brand’s clothing. Its image appears, among others, on T-shirts, sweatshirts, and various kinds of accessories.