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Diesel is a brand founded by an Italian designer Renzo Rosso, who from the beginning transferred the free Italian style to clothing worn around the world. The name of the brand is an avant-garde and bold reference to the oil crisis that affected the world in the 2070s. It is a brand that stands for independence, freedom and youthful rebellion. It’s most renowned for its streetwear proposals: sweatshirts and T-shirts with techno-inspired prints and an innovative approach to jeans: Diesel was the first denim brand to launch trousers with patches, rips and stitching. In addition to clothing, Diesel offers unique urban and industrial watches: with a unique design, with double or triple industrial dials and XXL cases. Diesel’s trademark is the watch model in which each dial is operated by a different mechanism. The brand has cooperated with, among others, Karl Lagerfeld or Dsquared2.