The project initiated in 2006 by British fashion creator Alexander MC Queen draws attention because of its contradiction and opposition to what the designer has considered cliché in fashion. The line created as part of the MXQ project has an everyday and more balanced character than the classic collection of the brand, but it stands out due to its brave urban style which critics call a casual fashion in an urban style. In the brand’s collections, propositions for adolescents combine a few styles. What stands out are designs decorated with prints portraying a swallow, so a symbol or logotype characteristic of the brand. The brand’s offer includes T-shirts, sweatshirts, skirts, dresses, shorts, and jackets.