Napapijri is an Italian premium brand that was established in 1987, famous for its casual style. In the beginning, it produced bags for alpine travelers, and today it offers high-quality functional sports and casual clothing, including men’s, women’s, and children’s clothing, as well as accessories and footwear. The brand’s offer for the Spring/Summer 2021 season, whose name in the Finnish language means “Arctic circle”, includes T-shirts, sweatshirts, and various types of jackets – zippered and put on by the head. On the products appears a visible characteristic logo with a writing in which the upper and lower parts contrast coloristically. The combination symbolizes two poles – North and South. The Norwegian flag, on the other hand, is a tribute to arctic explorers. It also reflects Norway’s unpredictable weather conditions and the picturesque landscapes of Scandinavia.