Blauer

History, functionality and style of the Blauer. USA brand

The Blauer brand was founded in Boston in 1936 by Louis Blauer, a craftsman who began by tailoring garments made to individual order. His sons, Maurice and Charles, soon joined the family business, opening a new chapter in its development. A defining moment came when production turned towards functional coats resistant to weather conditions, which naturally led to collaborations with American uniformed services. To this day, Blauer remains an active supplier of clothing for the police, military, fire departments and rescue units, while expanding its offer to address the needs of a wider audience. The brand has successfully transferred technical solutions from professional use to an urban context, creating collections available for women and men who value quality and functionality in their everyday attire.

The brand’s technical heritage is reflected in the aesthetic of its urban “technical outerwear”. Blauer designs stand out through minimalist branding – the typographic logo bearing the inscription “USA” emphasises authenticity and American origin, while the shield-shaped badge evokes the values of safety and determination. Within the collections, both women’s and men’s pieces can be found that combine durability, functionality and precision of craftsmanship. The Blauer style reinterprets the uniform into everyday clothing – an aesthetic that is raw yet deliberate, merging protective function with the rhythm of modern urban life.

Blauer clothing – women’s and men’s collections

Blauer clothing offers designs in which technical functionality acquires a new aesthetic dimension – both in the women’s Blauer collection and in creations dedicated to men. The core of the assortment lies in women’s and men’s Blauer jackets, spanning models suited to cooler days as well as lighter versions tailored to transitional seasons. At Gomez, classic bomber jackets, quilted coats, gilets and technical windbreakers can be found, all reflecting the brand’s outdoor inspirations. The styles vary in finish, colour palette and purpose, yet remain cohesive through a simplicity-driven, functional aesthetic. Completing the selection are casual pieces – among them men’s Blauer T-shirts with distinctive branding that embody an easy, urban character. The entire collection consistently develops the themes rooted in the brand’s heritage, translating their significance into the language of the contemporary wardrobe.

Blauer footwear and accessories collection for her and for him

The Blauer collection for him and for her available at Gomez goes beyond technical urban clothing – the offer also includes seasonally attuned footwear and accessories that complete the silhouette throughout both summer and winter months. Among the footwear proposals, slides and sandals can be found alongside sneakers, trekking boots and snow boots, with designs ranging from classic forms to contemporary reinterpretations. Each model stands out through functionality, attention to detail and a design language consistent with the brand’s DNA. The collection is complemented by accessories and bags – the selection includes women’s Blauer handbags with a practical, everyday character, as well as men’s bags, including compact pouches and crossbody reporter bags. Designed in harmony with the rhythm of the day, these accessories reflect the Blauer style, combining practicality with an aesthetic shaped by its uniformed heritage.