M Missoni is a brand founded by Rosita and Ottavio Missoni, a branch of the Italian fashion house Missoni, whose first store with direct service was opened in 2006 in New York. The brand is known for its unique products with which make it easy to create a so-called "total look". The brand is recognized internationally due to its unique style and the use of high quality fabrics. The M Missoni collection is addressed mainly to women who pursue first class, both in private and professional life. The clothing and footwear line is an ingenious interpretation of the traditional style of Missoni fashion house - rich in colors and elegance, with posh patterns and materials. Well-known celebrities who dress in M Missoni are, among others, Demi Moore, Cameron Diaz, Sharon Stone, Sarah Jessica Parker, or Jennifer Lopez and Julia Roberts.