Max Mara Leisure

Modern and bold - this is the collection of the Ice Play brand in the season Spring / Summer 2020. This pop-culture brand uses original and interesting solutions and ideas in its projects. Women's proposals are casual, in which attention is paid primarily to simple forms and saving decorations. The collection includes T-shirts adorned with large logos, sweatshirts with asymmetric sleeves, or a frilly embroidered glove on the sleeve - this is proof that the brand approaches the issue of fashion with a light tongue in cheek. Apart from the sweatshirt, the new collection also includes dresses - sports models and airy and patterned models in the maxi edition. The brand also offers a pencil skirt in a sporty style and extravagant pants with a stripe with a fashionable flare cut. The collection is complemented by accessories: simple signed shoulder bags, posters with large logos, and a backpack in the form of a sports bag. The new collection is very consistent in color: decorated with clear logos, clothes and accessories were kept mainly in black, white, pink and gray.

In the collection of the Ice Play men's brand, mainly T-shirts are being put on the lead. These are simple, cotton designs kept in black, white, navy blue and red and gray, which in the new season are decorated with large and effective logos, but also imprints imitating photos, graphic retro themes and comic strips. Among them there are also minimalist T-shirts in a timeless fashion edition of black & white. Among the novelties of the Ice Play brand, you can also find a regular fit shirt with a fashionable exotic print. In the new season, the brand completes the offer of its clothes with accessories: baseball caps with large logos and colorful swimming shorts - in a smooth version or with exotic prints.